January 2009
9 posts
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Website vs. Blog Part 2
A few months ago we posted the following blog:
Website vs. Blog
We’ve been having a debate on the 26th floor about what sort of web presence we “need” to make our publishing business successful.
Given that we’re planning extensive digital marketing campaigns for each of our books, we need a great website, right?
While we figure out the next step, we started this...
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Social Networking Brainstorm For Authors
This morning we had a Social Networking brainstorm with our authors. Everyone had such great experience and information to share. We had 13 authors in person, and another 5 via WebEx.
Here’s the Power Point that was the outline of the conversation: Download Social Networking PPT
Special thanks to Chris Brogan, whose Social Networking presentation I attended via O’Reilly WebEx …..and to Gary...
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Zappos CEO Tony Hsieh Talks About Competition,...
We’ve admired Zappos CEO Tony Hsieh, so it was exciting to sit down and have a conversation with him about corporate culture, advance planning and whether he considers Amazon the competition.
Q. 2008 was a pretty miserable year for most companies, butZappos did exceptionally well, and it seems like the employees are all really happy. What advice would you give?A. Regardless of what the...
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Brush Up For Cocktail Parties with WikiSummaries
Great piece in Galley Cat about WikiSummaries.
You’ll never look stupid with a drink in your hand again.
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Innovation
I have a theory that innovation is born out of hard times, as is evidenced by this marketing campaign that I stumbled across from Sterling Publishing.
To promote the book “I Can Make You Thin” by Paul McKenna, Sterling chose cities with the highest obesity rates, and then paid the tolls last Monday morning during the rush hour commute on the first day back from the holiday....
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Belt Tightening May Lead to More Quality Time with...
Over the holidays I re-discovered my inner cook. It took just few hours of focusing on my finances for me to shed my “Cooking’s Not for Me” credo, and I spent the rest of the vacation re-framing how I look at food and trying to find the joy in preparing it.I cruised all around Cookstr.com. Love it. Really user friendly, clean, fresh, easy to use, unintimidating.I went...
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StumbleUpon…My Latest Obsession
A few months ago I heard about StumbleUpon. Gary Vaynerchuk said it was great, so I listened up, started an account, and tried to figure out how to use it.I have to say, it didn’t come easy. In the midst of my chaotic work schedule, it seemed overly complicated and I couldn’t find the payoff. But in the same way that Twitter became an obsession after I finally learned how to harness...
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Music Sales Fell in 2008, But Climbed On the Web
So says a headline in today’s New York Times. I watch the music industry like a little sister who may find lessons to learn.Here are a few take-aways to ponder: Sales of Recorded Music fell sharply in 2008 CD’s and full album downloads were down 14% from 2007 Digital music purchases grew 27% from 2007 Despite the shift of sales, CDs remain the most popular format. 84% of all album...